Two Exciting Things Are Happening at Elite — Here's the Story
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We've got news, and it's the good kind.
Eric and Craig have been equal partners at Elite Construction since the early days. Eric handles sales, operations, and client relationships. Craig leads the field team, shapes the craftsmanship, and gives the final thumbs up to every finished product that goes out under the Elite name. Two different strengths, one company, and twenty years of work they're both extremely proud of.
That partnership is as strong as it's ever been. What's changed is that it's growing.
Introducing The Closet & Bath Company
Bathrooms and closets have always been part of what Elite builds. Clients have always been happy with the results. After two decades of remodels, Eric and Craig kept returning to the same observation: bathrooms and closets are the most personal rooms in any home. The ones that shape your mornings and evenings. The ones that change how every day feels.
So they built an entire company around them.
The Closet & Bath Company is Santa Cruz County's dedicated bathroom remodel and custom closet design studio. When a team works exclusively in two spaces, they develop a depth of expertise that shows in the details — every fixture decision, every tile layout, every custom closet configuration refined through repetition and singular focus. That specialization produces a noticeably consistent result for homeowners in Santa Cruz, Aptos, Capitola, Soquel, and Scotts Valley.
Closets are a newer addition and a natural one. Custom closet systems are genuinely underserved in Santa Cruz County at this level of quality and customization. They pair beautifully with a bathroom remodel and make an immediate difference in how a home feels to live in day to day.
Elite isn't changing. Kitchens, ADUs, and whole-home remodels will be the primary focus for Craig and the Elite team. The Closet & Bath Company is separate, founded by Eric and Craig, for clients whose project is a bathroom, a closet, or both. The two companies work hand in hand — if you come to Elite with a bathroom project, we'll point you in the right direction, and the same goes the other way around. Whichever door you walk through, you'll end up exactly where you need to be.
If you've got a bathroom renovation or closet project you've been sitting on, now is a great time to reach out.
We think that's a genuinely good outcome — for everyone.
— Eric, Craig & The Elite Team
